GOYN Bogotá & Barranquilla: Narrative Change, Research Results (March 2025)

An extensive Narrative Change research was conducted by GOYN Bogotá and Barranquilla, together with Plural (consultancy firm). This document includes the full research process and methodologies, along with the results and design of pilots to be implemented during the following year.

Content:

1. Research process:
   – Objectives of the narrative research
   – Research hypothesis​
   – Glossary: how we understand the key terms for this process​
   – Research methodologies​
   – Semantic trees​
   – Role play​
   – Virtual survey​
   – Experience maps​
2. Results of the Narrative Change Reports
3. Recommendations for GOYN Barranquilla and Bogotá
4. The destination: the narrative for GOYN Barranquilla and Bogotá
5. Pilot actions: testing the narrative
   – Implementation script
   – Materials
   – Measurement tools

How to use this resource

This is a practical guide on the Narrative Change research process that GOYN Bogotá and Barranquilla conducted with Plural (consultancy firm).

More information

Please contact GOYN Bogotá and Barranquilla.