GOYN Mexico City: Narrative Change, OY Message Map (February 2024)

This Message Map contains the outlines of the Opportunity Youth narrative in Mexico City, which are the basis for the solid construction of logical messages that fit the needs of key audiences. This tool will allow you to:

• Standardize communications between institutions, stakeholders and people using the narrative of Opportunity Youth
• Have a guiding narrative for Opportunity Youth communications
• Know the values and attributes related to the OY narrative
• Identify priority audiences and their needs
• Deliver key messages as a basis for communications and campaigns.

This document is a communications tool that GOYN Mexico City created together with Tridente (consultancy firm) to identify key messages by key audiences to drive change in the OY narrative.

*This is an AI- translated version, please consider that it may have some misspelling or minor translation mistakes.

More information

Please contact GOYN Mexico City for more information.