Annu is the Founder and Principal Consultant at Profit with Purpose, where she works with companies and INGOs to develop and deliver social impact programs with a focus on dignified and resilient livelihoods.
Her current clients include GDI where she is part of the core strategy team for the Global Opportunity Youth Network (GOYN) housed at the Aspen Institute, The World Health Organisation Foundation where she builds and manages partnerships for equitable access to COVID-19 vaccinations globally, and Tata Power - CGPL where she supports strategy for stakeholder engagement for collaborative action for community development.
Before starting her consulting practice, Annu established the India operations for the Foundation of the global CRM leader salesforce.com. As the first Community Engagement Lead for the Salesforce Foundation in India, Annu took the globally successful Salesforce Foundation model and adapted it to establish locally relevant community development programs.
Prior to that, Annu was a part of the Suzlon Foundation where she worked first hand with displaced and disadvantaged communities around the company’s windfarms across India to address complex, localised socio-economic issues and create programs for the sustainable development of these communities.
Annu has over twelve years of social impact experience and has worked across 11 states in India and several countries across Asia, Africa and the Americas. She finds her sense of purpose in doing work that enables traditionally marginalised populations rediscover their agency and power ultimately resulting in a more inclusive, equitable, and just society.