GOYN Bogotá & Barranquilla: Narrative Change Research, Methodological Guide (March 2025 | Spanish)

This methodological guide allows any community to design and conduct their own Narrative Change research and provides tools to design the following action plan or pilots. This research was conducted by GOYN Bogotá, GOYN Barranquilla and Plural (consultancy firm).

The content includes:

• How to narrow the research design:
  – Define research need
  – Create hypothesis
  – Determine the reach: levels of change
• How to create a Conceptual framework:
  – Define thematic categories
  – Organize the evidence: findings and sources
• Methodologies: how to start the research, how to determine methodologies
• Data Analysis tools:
  – Data collection framework
  – Narrative Matrix
• Narrative priorization framework
• Creative concept design: how to transform the research in creative actions
• Tone and style: guidelines when talking about and with OY

*In addition, here you will find a library with more than 60 documents on narrative change.

More information

Please contact GOYN Bogotá and Barranquilla for further info.