GOYN São Paulo: Expansion Playbook (May 2026 | English)
GOYN São Paulo: Expansion Playbook (May 2026 | English)
“This guide was designed as a starting point to support the early stages of GOYN’s arrival in new cities in Brazil.
It focuses specifically on the first three years of implementation in a new community—the initial phase of a structured 10-year cycle. Throughout this document, you will find guidance, recommendations, and practical references that can help your team with the initial structuring of the initiative.
It is important to emphasize that this material should not be read as a rigid roadmap or a “ready-made recipe.” Each city has its own ingredients: institutional arrangements, implementation timelines, specific challenges, and unique opportunities. And the GOYN approach recognizes and values this diversity!
What we offer here are possible paths and accumulated lessons that can facilitate decision-making throughout the process. We recommend complementing this guide with GOYN’s global materials to deepen your understanding of the approach.
We hope this guide will be a useful contribution to your journey.”
United Way Brasil – GOYN São Paulo
How to use this resource
Developed by GOYN São Paulo (United Way Brasil), this Playbook serves as a practical guide for new GOYN communities and Anchor Partners across Brazil. Drawing directly from United Way Brasil's on-the-ground experience, it consolidates key methodologies, strategic insights, and essential "dos and don'ts."
